Commercial & Promotional Video Production Services
Lucent Films is a commercial video production company based in Lancaster, PA.
We produce commercials and promotional videos for businesses that want their advertising to feel less like an ad and more like something people actually want to watch.
Story-Driven Commercials for Businesses
You have something worth buying and a message worth hearing. The hard part is getting someone to stop scrolling long enough to care.
That is what a well-made commercial does. Not a list of features. Not a discount graphic set to stock music. A short, cinematic piece of video that makes people feel something and then gives them a reason to act.
What Is Commercial Video Production?
Commercial video production is the end-to-end process of creating a video built to promote a specific product, service, or offer.
It covers concept development, scripting, casting and location work, filming, editing, color grading, sound design, and delivery in every format you need for broadcast, digital, and social.
A commercial is different from a brand film. A brand film builds identity and answers the question "who are you?" A commercial drives action and answers the question "why now?"
Most businesses eventually need both. We produce both, and we make sure they sound like they came from the same company.
Featured Work
Every project starts with a conversation and ends with something our clients are proud to share. Here's a look at what that looks like in practice, across industries, organizations, and stories of every kind.
BJ’s Raw Pet Food Commercial
Defying The Odds - A Historic Win At Grandview Speedway
Cohesion Product Promo
Vine Bar Origin Story
Why Businesses Choose Lucent Films
Lucent Films is one of the top video production companies in Lancaster, PA. Here is what working with us actually looks like
Story first, camera second. Most commercial video production companies show up and start filming. We start with a discovery conversation to understand your business, your buyer, and the one thing that has to land in thirty seconds.
No templates, ever. Every commercial is built from scratch. If your spot could belong to any other company in your category, we have not done our job.
Chad leads every project. Lucent Films was founded by Chad George, a filmmaker with over a decade of experience that includes work for Chevrolet, AT&T, Chick-fil-A, the NBA, The Hunger Games, and The Walking Dead.
Cinematic quality, transparent process. Budget and timeline are locked before filming begins. Our clients consistently use the same three words to describe the experience: seamless, transparent, easy.
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![Working with Chad and Lucent Films is always a wonderful experience! He’s professional, talented, and truly understands how to bring a vision to life.]()
Working with Chad and Lucent Films is always a wonderful experience! He’s professional, talented, and truly understands how to bring a vision to life.
—Clair Messimer - Director of Marketing and Communications at Clair Global
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Lucent Films made my story real and gave me a platform to be heard.
—Justin Shaffer - Owner of Growth Navigator Solutions
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The artistry, the attention to detail, and the way he brought our story to life—it honestly exceeded anything I could have imagined.
—Justina Latura - Founder, Vine Bar
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![I recently had the opportunity to work with Chad for a branding shoot and couldn’t be happier with the results!]()
I recently had the opportunity to work with Chad for a branding shoot and couldn’t be happier with the results!
—Laura Gandy - Director Laura Gandy Creative Studio
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![We worked with Lucent Films on a branding video and were blown away by Chad’s storytelling, professionalism, and ability to bring life and connection to our business.]()
We worked with Lucent Films on a branding video and were blown away by Chad’s storytelling, professionalism, and ability to bring life and connection to our business.
—Steph Yarberough - Owner Next Steps Insurance
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![Chad takes the time to learn his client's objectives, creates a concept that is simply amazing, and then he puts his cinematic wizardry in action behind the camera.]()
Chad takes the time to learn his client's objectives, creates a concept that is simply amazing, and then he puts his cinematic wizardry in action behind the camera.
—Brad Hawkins - Director Aviation Wing Museum
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![Lucent Films not only met our deadline, but completed the video well ahead of schedule and worked with us to accommodate our complicated schedules and work hours.]()
Lucent Films not only met our deadline, but completed the video well ahead of schedule and worked with us to accommodate our complicated schedules and work hours.
—Liz French - Marketing Coordinator Power Packs Project
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![Chad, provided me with a quality product, that was on time, and met my business’s needs. Easy to work with.]()
Chad, provided me with a quality product, that was on time, and met my business’s needs. Easy to work with.
—Roman Wagner - Lead Trainer at Roman Training and Nutrition
Step 1: Schedule an Intro Call
No pressure and no commitment. We want to hear about your business, your goals, and your timeline. Most people leave this call with a much clearer sense of what is possible and what it costs.
Our Commercial Video Production Process
Step 2: We Craft Your Unique Story
We develop the creative direction, the script, the shot list, and the production plan. You see and approve everything before we ever roll a camera. No surprises on shoot day.
Step 3: Share Your Commercial With Confidence
Full crew production, professional lighting and audio, cinematic editing, color grading, and sound design. You receive your commercial in every format you need, along with the shorter cuts that keep it working long after the shoot.
Where to Use Your Commercial Video
One well-produced commercial should never live in one place. The businesses that get the most from theirs run it:
On paid social across Meta, YouTube, and TikTok
On landing pages, where video consistently lifts conversion
On LinkedIn, which Wistia's State of Video Report found is now the primary video channel for eight in ten B2B teams
In email campaigns and sales outreach
On connected TV and local broadcast
At trade shows, in retail displays, and in showrooms
We deliver every commercial in multiple aspect ratios and lengths, so you are not paying for a second edit to get a vertical cut.
What Is Included in a Commercial Video Project
Every Lucent Films commercial video project includes:
Pre-Production
Discovery and strategy session
Creative concept and script development
Storyboarding and shot list
Location scouting, casting, and shoot coordination
Post-Production
Full edit with licensed music
Color grading and sound design
Motion graphics, titles, and captions
Multiple revision rounds
Delivery in every aspect ratio and length you need
Production
Full-crew shoot day with professional lighting and audio
Directed on-camera talent and interviews
Cinematic commercial and promotional footage of your products, services, people, facility, and work
Drone and specialty coverage when the project calls for it
Commercial Video Production FAQ
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Commercial video production costs vary depending on scope, shoot days, talent, and deliverables. Every project includes a transparent, itemized proposal before you commit to anything. Budget and timeline are locked before production begins, and there are no surprise fees.
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Most commercial projects take three to six weeks from the intro call to final delivery. That covers concept development, a one to two day shoot, and editing rounds. Rush timelines are possible on some projects, so it is worth asking if you have a hard deadline.
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A commercial promotes a specific product, service, or offer and is built to drive a near-term action. A brand film communicates who your company is and why you exist, and it builds trust over a longer horizon. Many clients start with one and add the other within a year.
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It depends on placement. Paid social performs best between 15 and 30 seconds. Broadcast and connected TV spots are typically 30 seconds. Website and landing page commercials can run 60 to 90 seconds. We usually produce one longer hero cut and several shorter versions from the same shoot, so you get full coverage without a second production day.
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Yes. We are based in Lancaster, PA and work regularly throughout Central Pennsylvania, the Greater Philadelphia region, and the Mid-Atlantic. See our full list of areas we serve, or browse the industries we work in.
Ready to Make Something Worth Watching?
Your business deserves better than a spot that sounds like everyone else's.
Schedule a free intro call with Chad and let's talk about what you are selling, who you are selling it to, and the story that makes them care.
No pitch, no pressure. Just a conversation.